International Business Management Studies

"The collapse of the communist regimes in Eastern Europe brought widespread fear of a 'tidal wave' of immigrants from the East into Western Europe. Quite apart from the social and political importance, East-West migration also poses a challenge to established theories of migration, as in most cases the migrant flow cannot be categorised as either refugee movement or a labour migration. Indeed much of the trans-border movement is not officially recognised, as many migrants are temporary, commuting, 'tourists' or illegal, and remain invisible to the authorities.

This book focuses on Russian migration into Western Europe following the break-up of the Soviet Union. Helen Kopnina explores the concept of 'community' through an examination of the lives of Russian migrants in two major European cities, London and Amsterdam. In both cases Kopnina finds an 'invisible community', inadequately defined in existing literature. Arguing that Russian migrants are highly diverse, both socially and in terms of their views and adaptation strategies, Kopnina uncovers a community divided by mutual antagonisms, prompting many to reject the idea of belonging to a community at all.

Based on extensive interviews, this fascinating and unique ethnographic account of the 'new migration' challenges the underlying assumptions of traditional migration studies and post-modern theories. It provides a powerful critique for the study of new migrant groups in Western Europe and the wider process of European identity formation.


Contents: Introduction; Migration; London and Amsterdam: The Tale of Two Cities; Community; Subcommunities and Subcultures; Social Networks and Informal Economic Activity; Cultural Discourses; Ethnicity and Identity; Conclusions; Index.



Reviews: ‘…provides a unique, sensitive and original insight into Russian communities in the west in the post-Soviet period. Kopnina's anthropological and highly personal approach provides an in-depth, subtle and focused view of the lives and experiences of the individuals who provide the basis for the book that is too rarely found in the literature. It is also a significant contribution to understandings of and approaches to migration and migrant “communities” in the contemporary period, from a theoretical/conceptual and also a methodological perspective.’
Dr Moya Flynn, University of Glasgow, UK

‘…this well-edited, handsome volume…ought to be on the shelves of all university libraries, in centres of Russian and east European studies, and in institutes of migration and immigration.’
Slavic Review"

This article aims to supplement scarce research on the children’s attitudes to cars and the environment. Assuming that attitudes to cars develop in childhood, this article draws upon the writing assignments and interviews exploring the upper-elementary school children’s attitudes to cars. The study was conducted in Amsterdam, The Netherlands, between January and December 2010. Briefly examining existing research on children’s environmental attitudes in general, and in relation to cars in particular, the author argues that in-depth qualitative research is essential to the understanding of the factors that explain present attitudes and perhaps predicting the behavior of the future users of the means of transportation. In conclusion, the author makes a recommendation for the development of a curriculum addressing the development of children’s awareness of sustainable transportation.

At the turn of the millennium the state of Europe is fluid and contested, yet how this affects the everyday lives of European peoples and the ways they experience the social world they live in remains largely unexplored. Drawing upon ethnographic information from diverse European settings, this volume points to the contradictions that the project of a "Europe without boundaries" involves. In illustrating how the removal of political boundaries can create other boundaries, the articles in this volume provide alternatives to recent theorising on complexity, which takes little account of human agency.

Singapore official discourse speaks of (Chinese) families as both cultural and economic assets and as vestiges of national identity. Chinese families are often described in traditional terms, namely as patrilinial, patrilocal, patriarchal and clearly hierarchical. In Singapore official discourse, the historical success of traditional family businesses is presented as a unique ethnic and national characteristic. Simultaneously, the Singapore state claims to be ‘modern’, ‘Western’, and ‘cosmopolitan’, allowing little space for ‘parochial practices’ and ‘archaic traditions’. Either praised or looked down on, family businesses occupy an ambiguous position within the ‘traditional’ and ‘modern’ discourses of the Singapore state. This article supplies the evidence of changing family and business relations in Chinese–Singapore firms. Three major factors are isolated that influence Singapore attitudes towards family businesses: Chinese culture, globalization and the logic of developing capitalism, and the role of the Singapore state.

Anthropologists are known to work in contexts wider than academic settings,actively engaging with people from other disciplines and professions. The lecturers in the Fashion Institute where we presently work are challenged to integrate the practical
knowledge and skills originating from the fashion industry into lessons, lectures and projects that prepare the students for their future careers. Our own task as (anthro)pology lecturers in Intercultural Communication and Culture and Globalization
courses is to engrain a broader knowledge to compliment the practical competencies required in the professional settings. An example of the practical assignments is integrating the students’ knowledge of minority groups or other cultures in developing
certain fashion brands that would appeal to different ethnic groups or social classes within society or be marketable abroad. The deeper knowledge of segmentation, niche markets and specific target groups helps students to orient themselves in professional situations within the fashion industry. This requires an act of translation as well as transformation in order to translate the general (such as cultural theories) into the
concrete (such as examples from the fashion industry) and to transform concrete examples and cases into broader theories. This article reflects on such acts of translation and transformation as evidenced in fashion magazines such as Vogue.

There are few studies pertaining to asthma patients' views on complementary and alternative medicine (CAM). The driving question behind the study is why some asthma patients choose noncompliance to conventional western medicine and resort to other modalities, often deemed as 'alternative,' 'complementary,' or 'integrated.' Does the patients' emancipation movement lead to greater awareness of the benefits of alternative medicine? Does the patients' identity as asthma sufferers play a role in their decision?
Case studies based on semistructured interviews were conducted between June 2009 and January 2010 with 19 asthma patients in The Netherlands who have chosen complementary and alternative medicine (CAM). Patients were contacted through online forum of Dutch asthma patients' organization Astma Fonds.
We have discovered that on the whole patients in the present study were well informed about risks and benefits of both prescribed and alternative medicines. We have argued that noncompliance to medical regime by some asthma patients can be explained by the rationality of their choice based on evidence of clinical trials of commonly assigned asthma medication as well as partial and anecdotal evidence of the benefits of CAM therapies. It is the patients themselves who, by invoking the same evidence-based dominant paradigm choose to address the conflict between protagonists of 'conventional,' western medicine and other modalities.
The author argues that asthma patients' noncompliance with (Western) medical regime and choice for alternative medical treatment of asthma is a matter of rational choice informed by evidence-based awareness. This evidence-based rationality particularly refers here to the patients' awareness of the rather controversial results of clinical trials of commonly used asthma medicines, particularly those containing elements of budesonide (Pulmicort), an anti-inflammatory corticosteroid, and formoterol (Oxis, Foradil), a rapid-acting and long-lasting beta(2)-agonist (bronchodilator).

This paper examines national and ethnic discourses within Singaporean small and medium enterprises (SMEs) and the ambiguities and dichotomies characterising Singaporean national and ethnic identity. Singapore is represented officially as a multi-ethnic state with a Chinese majority which claims to integrate minority groups such as Indians and Malays successfully, and it boasts a generalised Singaporean culture and identity that supposedly embrace the racial and ethnic diversity of the population. However, Singapore also hosts tensions and conflicts associated with such diversity. This paper examines workplace discourses which address tensions and congruencies. The paper is based on research conducted between April 2002 and May 2003, involving 50 SMEs representing various sectors of the economy and constituting various ethnicities. The research found that, while discourses on ethnicity and nationality may be characterised as somewhat shifting and fluid, the respondents present their identities as rather fixed. Primordial ties rather than postmodern multiplicity may better characterise discourses among the workers and owners of Singaporean SMEs.

This article is based on semistructured interviews and focus groups conducted with 27 asthma patients in The Netherlands who chose complementary and alternative medicine (CAM) for treatment of their condition. All subjects were contacted through an online forum for asthma patients hosted by the Dutch Asthma Foundation. Nineteen subjects (12 women and seven men) between the ages of 29 and 65 years participated in the interviews, held between June 2009 and January 2010. All of the participating subjects had experience with conventional medications, including anti-inflammatory corticosteroids and bronchodilators. For the focus group meeting, held in February 2010, the sample included seven subjects (four women and three men) between the ages of 31 and 46 years, none of whom had ever used conventional medication and all of whom were using CAM. All subjects in the sample had been diagnosed with asthma by their physician or lung specialist. The study examined the causes of patient noncompliance with the prescribed medical regime. It is argued that evidence-based rationality on the part of subjects is an overlooked dimension of their experience of asthma. This study demonstrates the role that the patients' social network, including medical practitioners, friends, and family, and other asthmatics, plays in the process of decision-making and choices about treating asthma. It also demonstrates the role of patients' information-searching strategies. The author concludes that patient noncompliance with commonly prescribed medication and selection of alternative medical treatment is less a matter of denial of their diagnosis or the severity of their illness, but more a matter of choice informed by evidence-based rationality.

"Chapter 1. Introduction
Chapter 2. Anthropological and Sociological Perspectives on Tourism and Migration
Generalizing Disciplinary Approaches
Tourism and Migration: Effects of Globalization and Transnationalism
Current Issues in Migration
Current Issue in Tourism
Differences and Similarities in Approaches to Migration and Tourism
Chapter 3. "Overstaying Tourists": The Case of Illegal Filipino Workers in the Netherlands
Chapter 4. "Unwanted Visitors": The Case of Russian Tourists and Workers in England
Chapter 5. "Foreigners in Their Own Country": Ethnic Non-Latvians in Latvia
Chapter 6. "Needed But Restricted": Foreign Workers in Singaporean SMEs
Chapter 7. "Visiting Neighbors": Mexicans in Arizona and Americans in Mexico
Chapter 8. Places and People: Reflections"

This critical essay based on empirical study draws upon research on the differences in attitudes towards consumption among Dutch upper elementary schoolchildren with different socio-economic backgrounds. This article examines two strands of theory: critical literature on the conceptualization and practice of sustainable consumption, and the theory of post-materialist values. By synthesizing these strands of theory the author outlines a number of paradoxes and challenges in theory and practice of consumption and lays a foundation for teaching sustainable consumption at the upper-elementary school level. The Cradle to Cradle framework is proposed as a form of strategically significant environmental education that can be used for teaching consumption.

In this new book the authors examine the contribution of social scientists to the topics of health and environment. They present diverse perspectives on classical and contemporary debates by focusing on social scientific framing of environment and health, as well as on the potential contribution of social science to problem solving strategies in these fields. They trace environment and health debates to the classical scholars and examine the evolution of contemporary academic disciplines concerned with health and environment. Finally, they address current complex relationships between human health and environmental problems, and between human and non-human interests.

This research explores the attitudes of children from different socioeconomic backgrounds toward consumption with the aim of establishing a framework for incorporating the subject of (responsible) consumption into the upper elementary school curriculum. This study draws upon the four-step methodological procedure, including consumption diaries, focus-group sessions, interviews, and concept mapping, conducted among 140 upper elementary school children in the Netherlands between September 2010 and January 2011. The consumption diaries, chronological documents recording purchase, use and waste of materials, were used both as analytical tools and the means to stimulate environmental awareness. Comparison of the clusters generated by concept mapping analysis shows that there are significant differences between attitudes of children from different socioeconomic backgrounds. While pupils from the “well-to-do” predominantly ethnically Dutch schools showed greater awareness of and concern about their own consumptive patterns, children from less economically advantaged and ethnically mixed schools demonstrated lower environmental awareness and concern. However, children from the disadvantaged schools demonstrated more pro-environmental consumptive behaviors associated with the money-saving activities.

This article examines environmental ethics theories focused on the division between “anthropocentric” and “ecocentric” approaches in regard to three value bases for environmental concern: self-interest, humanistic altruism, and biospheric altruism. The author argues that while applied anthropologists claim to be morally engaged, this engagement rarely supports biospheric altruism. Anthropological advocacy of indigenous rights as well as support for development enterprise on the part of applied anthropologists results in anthropocentric bias in anthropology. While moral engagement may be said to be the mark of applied anthropology, environmental ethics is rarely evoked and moral engagements seem to extend only to humans. On the other hand, constructivist anthropologists often describe environment, nature, or wilderness as social constructions and do not engage with questions of value and rights, resulting in relativism that ignores the urgency of conservation efforts.

At the turn of the millennium the state of Europe is fluid and contested, yet how this affects the everyday lives of European peoples and the ways they experience the social world they live in remains largely unexplored. Drawing upon ethnographic information from diverse European settings, this volume points to the contradictions that the project of a "Europe without boundaries" involves. In illustrating how the removal of political boundaries can create other boundaries, the articles in this volume provide alternatives to recent theorising on complexity, which takes little account of human agency.

Chapter 6. Invisible Community: Russians in London and Amsterdam

“Charity Paradox” outlines conflict rather than complementarity in human and conservationist interests. Social and environmental problems are often presented in the media and common discourse as something that can be solved by the same formula. Non-governmental organizations (NGOs) like Amnesty International, the Red Cross, Greenpeace or World Wildlife Fund (WWF) represent social movements with specific worldviews that are dealing with problems in society. While on the surface the societal contributions of NGOs may be seen from a complementary point of view, the paradox arises from their often conflicting problem-solving strategies. The substantial differences between human-interest and nature-centered charities lie at the level of their less explicit but quite fundamental goals. Divergent priorities given to either human or environmental (independent of human) interests, express themselves in either anthropomorphic or environmental bias in the choice of problem-solving strategies.

While Human Resource Managers (HRM) and line managers could play a significant role in the prevention of job-related problems and in promotion of early job-continuation, it is not clear wether the chronically ill workers are recognized as a group. Unlike some other groups, distinguished by gender, age or ethnicity, those with chronic illness are less distinct and may not be included in diversity management programs. The aim of this research is to address theory and evidence in literature about the topic, as well as to inquire whether chronic illness of the employees is ‘visible’ in practice. Methods For desk research, we used a systematic search strategy involving medical, statistical, management, and social science databases (Web of Science, MedLine, Pub Med, Psych Info, etc.). Research results are based on case studies conducted with the managers and HRM of government and commercial organizations between March 2007 and October 2008 and between October 2008 and April 2009. These case studies were based on open interviews and focus group sessions (for human resource departments) which were consequently analyzed using thematical analysis. For group sessions, we used concept mapping to collect information from two groups of HRM professionals and managers. Secondary analysis included thematic and content analysis of ‘best practice’ organizations carried out by the Dutch organization Gatekeeper. Conclusions We have discovered that the chronically ill employees are largely invisible to HRM practitioners, line managers who do not always have the right instruments for implementation of the European or national frameworks. Most practitioners are unaware of the impact of chronic illness in their organizations and in employees work life.